Sales after discounts, without tax, minus every cost of an order. Team and rent come on top.
29 cents of every $1. Ads took 22 cents, more than shipping and refunds together.
Every platform counts the same order as its own. Add them up and they claim more than you sold.
| Channel | Claims it made you | Share of real sales |
|---|---|---|
| Meta (7-day click, 1-day view) | $702,000 | 58% |
| Klaviyo (opens and clicks) | $391,000 | 32% |
| Google Ads | $214,000 | 18% |
| All three added up | $1,307,000 | 109% |
| Shopify, real sales | $1,204,000 | 100% |
What each campaign's real orders kept after costs, for every $1 it spent. Under $1 loses money.
| Campaign | Spend | Meta says | Keeps per $1 |
|---|---|---|---|
| ASC, evergreen | $64,000 | $268,000 | $1.62 |
| Prospecting, broad, UGC | $38,000 | $126,000 | $1.21 |
| Prospecting, interest stack | $27,000 | $71,000 | $0.68 |
| Retargeting, 30-day visitors | $22,000 | $118,000 | $0.91 |
| ASC, new launches | $19,000 | $52,000 | $0.74 |
| Prospecting, lookalike 2% | $16,000 | $41,000 | $0.81 |
| 9 smaller campaigns | $26,000 | $26,000 | $1.02 |
$14,000a month
These 3 spent $62,000 and kept 73 cents of every $1. Keep $22,000 for tests, move $40,000 to the 2 that make money.
$40,000 moved from 73 cents to an assumed $1.15 per $1 (below those campaigns' $1.21 to $1.62 today, because returns fall as spend rises) adds $16,800. Shown lower, at $14,000, to stay safe.
$6,500a month
61% of the people Retargeting "sold" to had bought before, and most buy every 6 to 8 weeks anyway. Exclude buyers from the last 180 days and cap it at $8,000 a month.
$14,000 a month of spend saved, minus an assumed third of the sales it really adds that you'd lose, after costs.
$3,800a month
$9,400 a month of ads still goes to 4 products with under 10 days of stock. Reorder them now, or move the spend to the next best sellers until they're back.
The spend that would land on sold-out pages, at today's sales rate and stock.
Estimates from your own numbers, with the assumptions written under each fix. Nothing here is a promise.
I run your Meta, make these fixes, and check every change against your real Shopify money every morning.
Nothing up front. 30% of the extra profit I make you. A minimum from month 2 counts toward it.
Your 14 days of the app start the day you get this. No card.