META ADS E-COMM
Outcome Reality Fit System Session
META ADS • ECOMMERCE • PROFIT FIRST

Every day without Meta ads, competitors buy your customers before you do.

We run Meta ads for e-commerce brands that turn spend into contribution profit — not ROAS screenshots.

Meta only • E-commerce • Measured in contribution margin
Find the profit leaks

What changes when Meta becomes a profit engine

Nothing about your business changes — except you add controllable demand and measure it in contribution profit.

Contribution profit added
$0 / month
Same business. Same margins. Only the profit output changes. (Example: $150k/mo baseline → Meta controlled.)
BEFORE NO META ENGINE
Contribution profit
$105,000/ month
Demand is inconsistent. You’re reacting.
AFTER META CONTROLLED
Contribution profit
$105,000/ month
Same business. More demand. Profit becomes a system.
Example math uses $90 AOV and 70% gross margin. Skincare is our sweet spot, but we work across niches when you already have real profit from other sources.
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YOUR BRAND
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You are not in this feed.
No spend → no impressions → no customers
No impressions. No clicks. No data. No customers.
Daily spend → more volume → more data → lower CAC.
They keep showing. You keep missing.
This is what scaling looks like now.
We don't fix broken businesses.
We scale working ones.
Here's the difference.
YOU'RE READY IF
Daily revenue, not lucky spikes
Your store generates $5K+ every single day. Not from one viral post. From repeatable demand.
Your margins fund growth
70%+ gross margin. Your CAC is under $100. You know your breakeven to the penny.
You measure what matters
Contribution profit is your North Star. ROAS screenshots mean nothing to you.
You want control, not chaos
Meta becomes your most predictable channel. Not your last-ditch effort.
WE'RE NOT A FIT IF
Ads are your rescue plan
You need customers tomorrow to make payroll. Meta can't fix cash flow crises.
Your numbers don't add up
You don't know your LTV. Margins are under 50%. Every sale feels like a gamble.
You want guarantees
You need someone to promise a fixed CAC. Performance marketing doesn't work that way.
The fundamentals are broken
No amount of ad spend fixes a product people don't want or margins that can't scale.
If your business is working,
here's how we make Meta work.
No luck. No guessing. Just four locked gates.
SYSTEM. NOT LUCK.
Four gates. All must unlock before we scale.
  1. GATE 1: TRUTH
    Your data must tell the truth

    Pixel + CAPI + server events aligned. Bad data = bad decisions. If you can't measure it, you can't scale it.

    Attribution accuracy 85%+
  2. GATE 2: VELOCITY
    Fresh creative every week

    5-7 new angles tested monthly. Creative fatigue kills performance. When learning stops, the algorithm caps your spend.

    New creative ships every 7 days
  3. GATE 3: PROFIT
    Spend follows margin, not ego

    Every dollar held to contribution margin. Revenue without profit is vanity. We protect your business, even from yourself.

    Contribution margin stays above target
  4. GATE 4: SCALE
    Growth is earned, not given

    Gates 1-3 must hold simultaneously. Premature scale breaks businesses. We scale when the system earns it.

    All systems green for 14 days
LAW 1:

PROFIT IS THE KILL SWITCH

If contribution margin drops below your floor,
we pause everything—immediately.
No exceptions. No "just one more day."
Your business > our billing.

FLOOR STOP + −
LAW 2:

LIES COMPOUND

When your data shows fake wins,
every decision you make multiplies the error.
We fix attribution first. Or we don't work together.

Truth Lies
LAW 3:

THE ALGORITHM PUNISHES STAGNATION

Meta rewards fresh learning.
When your creative goes stale, it stops showing your ads.
Velocity isn't optional. It's survival.

High Low PEAK Day 1 Day 7 Day 14+ THROTTLED
LAW 4:

OWNERSHIP OR CHAOS

If nobody owns the system end-to-end,
it breaks at the handoffs.
One throat to choke. That's us.

Clean Ownership Broken Handoffs = Chaos ✕ ✕
WORKING SESSION

The next step is a working session.

45 minutes. Your numbers. A clear decision.

What happens
  • Map your contribution margin and true breakeven CAC
  • Identify what's limiting profitable scale right now
  • Define what Meta can realistically deliver
  • Decide if clean ownership works for both sides
What you leave with
  • Yes/no on whether Meta can scale profitably for you
  • The constraints to fix before spend increases
  • What to prioritize first (even if you do it internally)
  • The next decision, stated plainly
Both sides decide. That's the point.
BOOK YOUR WORKING SESSION Click to view available times
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