Profit-first scaling for e-commerce brands running Meta.
We map your acquisition process end-to-end, identify where revenue leaks, and improve the numbers that control profit — then we scale only what's proven.
No guesses. No 'more spend.' Only measurable system improvements.
Unit Economics Breakdown
Scaling means profit expands faster than cost.
Profit is arithmetic. Not theory.
"If the process is profitable, scale is mechanical."
You're paying for access to people.
The process decides the outcome.
Large audience → small buyer subset.
Your process determines extraction rate.
"Ads supply people. Your process collects money."
The acquisition process is a chain.
Profit leaks at specific links.
Every step is a decision point. Between every two steps is a number. That number tells you what's broken.
"We don't optimize 'ads.' We optimize the numbers between steps."
How we drive profit
(the operating system)
Where is revenue leaking?
We audit every step and find the exact conversion drops.
Why is it leaking?
We diagnose the root cause — creative, offer, page, or checkout.
What change moves profit fastest?
We prioritize fixes by impact, not assumptions.
"Every change is made with context — what the numbers say, and what winning brands already prove."
The levers we pull
(and what they affect)
Audience Clarity
CPM quality, engagement rate, CTR quality
Wrong people see ads → wasted spend
↓ 20-40% CPM, ↑ intent quality
Creative Mechanism
Hook Rate, Hold Rate, CTR
Scroll-past → zero opportunity
↑ 2-3x click volume, lower CPC
Offer–Market Match
ATC Rate, Checkout Rate
Clicks do not convert - CAC explodes
↑ 30-50% conversion rate
Funnel Sequencing
Page progression, session depth
Friction kills momentum
↓ bounce, ↑ page-to-cart
Checkout Friction
Cart→Purchase completion
Biggest silent leak
↑ 15-30% checkout completion
AOV Mechanics
Revenue per buyer
Low AOV limits CAC tolerance
↑ profit per buyer, unlocks scale
"We don't add complexity. We remove leakage."
The process costs money to build.
Profit comes after it's efficient.
Same 5x spend increase. Different outcome.
The process determined the result.
"We scale only after the process earns the right to scale."
Built for e-commerce brands
with real demand.
"If you want predictable profit from Meta, this is the work."
Book a Profit Audit
In 45 minutes, you'll see:
Bring ad account access + store access. We'll do it live.